Complete website transformation resulting in 340% sales increase
Sales Increase
Load Time Reduction
Bounce Rate Decrease
Project Duration
Pinnacle Retail Solutions is a mid-sized retail company specializing in premium home goods and lifestyle products. With brick-and-mortar stores across the Midwest, they were looking to expand their digital presence and compete more effectively in the e-commerce space.
Their existing website was built over 7 years ago and was struggling to meet modern customer expectations, resulting in high cart abandonment rates and declining online revenue.
Legacy platform with poor performance and limited customization options
Non-responsive design causing 70% of mobile users to leave immediately
5-step checkout flow leading to 78% cart abandonment rate
Average load time of 8+ seconds losing potential customers
We rebuilt the entire platform using modern, scalable technologies. This included implementing a headless commerce architecture that separates the frontend from the backend, allowing for greater flexibility and faster performance.
Created a fully responsive, mobile-first design with intuitive navigation, touch-friendly elements, and optimized product galleries. The new design prioritizes user experience on all devices.
Redesigned the checkout process from 5 steps to a single-page checkout with guest checkout options, multiple payment gateways, and address auto-completion to minimize friction.
Implemented CDN distribution, image optimization, lazy loading, and code splitting to achieve sub-2-second load times. This dramatically improved both user experience and SEO rankings.
Within the first quarter of launch, online revenue exceeded all projections
50% reduction in cart abandonment through streamlined checkout
Mobile users now convert at nearly the same rate as desktop
75% improvement in page speed resulting in better SEO rankings
"NetCode completely transformed our outdated website. Their team delivered a modern, fast, and user-friendly website that increased our online sales by 340% within the first quarter. The communication was exceptional throughout the entire project."
CEO, Pinnacle Retail Solutions
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