Email marketing transformation with industry-leading engagement rates
Open Rate
Conversion Rate
ROI Increase
Implementation
Cascade Media Group is a digital marketing agency that serves clients across various industries. Despite having a substantial email list of over 50,000 subscribers, their email campaigns were underperforming with below-average open and click rates.
They were sending generic, one-size-fits-all campaigns that failed to resonate with their diverse audience segments.
Far below the industry benchmark, indicating deliverability and relevance issues
All subscribers received identical content regardless of interests or behavior
List was shrinking faster than new subscribers were joining
Outdated, non-responsive email templates hurting brand perception
Cleaned the email list, removing inactive subscribers, and created detailed segments based on behavior, preferences, purchase history, and engagement levels.
Created a suite of mobile-responsive, beautifully designed email templates that align with the brand identity and work flawlessly across all email clients.
Implemented dynamic content blocks that adapt based on subscriber data, showing relevant products, content, and offers to each individual.
Built automated email sequences including welcome series, abandoned cart recovery, re-engagement campaigns, and post-purchase follow-ups.
Nearly 3x improvement through better targeting and compelling subject lines
Personalized content drives significantly more actions
Email became their most profitable marketing channel
Relevant content keeps subscribers engaged
"Our email marketing campaigns were underperforming until NetCode took over. They redesigned our entire email strategy, and now we're seeing a 52% open rate and 28% conversion rate. The ROI has been phenomenal."
Marketing VP, Cascade Media Group
Let's create campaigns that your subscribers actually want to open.
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